At MPE Berlin 2025, Sophie Noel, head of merchant sales and acquiring at Visa Europe, shares why Click to Pay is shaping up to be a game-changer for online payments.

She explains how Visa’s latest innovation is helping merchants strike the perfect balance between security and convenience – cutting fraud by 80 per cent and lifting authorisation rates by 10 per cent.

Sophie also talks about the power of collaboration across the payment ecosystem and why she believes Click to Pay could follow in the footsteps of contactless, becoming the new standard for e-commerce.

Watch Sophie at MPE 2025