At MPE Berlin 2025, Laura McCracken, chair of GuavaPay and experienced NED across regulated financial services, shares her insights on the future of social commerce and super apps.
Laura breaks down the essential ‘stack’ behind a successful super app, from digital identity to wallets, social networking and marketplaces.
She also highlights why digital identity is the missing foundation in Europe, how native in-app payments can unlock true social commerce, and why building trust is key.
Laura also reflects on being recognised as one of the Payments Power 50 2025 Influencers and the importance of giving back to the industry.
