At Money20/20 Europe 2025, Jeff Parker, CEO of Paymentology, discussed the evolution of card issuing and why the future lies in tokenisation, embedded finance and credit innovation.

He shares how Paymentology is building next-gen capabilities with dynamic spend controls, instant virtual cards and a brand-new credit ledger designed from scratch.

Parker also offers advice for fintechs launching card programmes and explains why long-term success comes down to tech ownership, market fit, and real human partnerships.

Watch Jeff at Money20/20 Europe 2025