What we do
Bud connects customers, financial service products and banks in one network for the first time. The network is distributed as a platform via banks, providing agility against regulatory change and consumer-facing technology companies.
Bud utilises banks’ large transactional data sets to provide customers with personalised assistance and highly relevant product recommendations.
How we do it
Bud’s unique position leverages regulatory change (PSD2/open banking) and changing consumer expectations to provide data-driven benefits to users, financial institutions and service providers.
- For users: Bud aggregates all of their financial products in one place and provides data-driven assistance within their trusted banking app.
- For banks: It mitigates the risk of disintermediation and provides a new revenue model from a marketplace of third-party services.
- For service providers: Bud makes introductions to relevant customers at a reduced cost, enabling rapid scaling.