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At A Glance


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Head Office:

Nanshan, Shenzhen, China

Geographical Presence:


Target Customer:

WeChat users

Supply Chain Processes:

WeSure is a 2C digital insurance platform that co-designs and markets affordable and innovative insurance services to WeChat users.

Company Description

WeSure is Tencent’s insurance platform. WeSure co-designs and markets affordable and innovative insurance products to a billion WeChat users, drawing on InsurTech created from Tencent’s distribution and data capabilities. It has 30 million monthly active users, ranking it #1 among insurance WeChat Mini-Programs.

Tencent, WeSure’s majority shareholder, is a global top-10 internet company by market cap. It is the world’s largest games developer, China’s largest online video and music platform, and runs the country’s largest social network WeChat with 1 billion users.

What We Do & How We Do It

WeSure co-designs and markets affordable and innovative insurance products ranging from medical, life, travel, auto to P&C to a billion WeChat users. Unlike most marketplaces, WeSure optimises for quality rather than range, by co-designing and putting only best-value products on its platform. On its WeChat Mini-Program platform, users can research, purchase, make claims and access insurance services at their fingertips. Users can complete an insurance purchase in 3 minutes; and 80% of insurance payout is made within 1 day of claim submission.

WeSure markets around 25 insurance products via its main entry point in WeChat Pay e-wallet, and bundles another 20 products as add-on services to Tencent e-wallet, mobile top-up, medical payment, subway e-ticket, etc. Beside selling insurance, WeSure creates ‘fun’ services such as WeFit, WeDrive, and WeTravel as ways to engage users early on to educate and encourage healthy living & safe driving, as prelude to insurance purchases.

WeSure chooses to work only with the top 15% insurance companies in China including PICC, Ping An, Taikang, etc., to co-design products and manage underwriting risk, drawing on its InsurTech capabilities developed by its 60 AI scientists – 15% of the 400-strong staff today are in WeSure’s AI department.

Latest News

  • WeSure launches insurance for cancer patients
  • WeSure creates China’s first ‘claim-free’ outpatient insurance
  • WeSure launches the first cancer drug insurance plan, for RMB1/month
  • WeSure named #1 InsurTech firm by InsurancePost in 2019

25F, Songri Building,
No.9996 Shen Nan Rd,
PR China