Meniga the global leader in personal finance banking solutions, has announced a partnership with Länsförsäkringar, one of the largest financial institutions in Sweden, to launch a new Personal Finance Management (PFM) solution.


As part of the agreement, Länsförsäkringar has integrated Meniga’s cutting-edge PFM solution into its own digital properties to help drive customer engagement, boost loyalty and dramatically improve the overall user experience of its customers across Sweden. The partnership with Meniga also marks a significant step in Länsförsäkringar’s broader vision of digitalising its entire offering and integrating all of its services – banking, personal lending and insurance – within one, easily accessible, solution.


Länsförsäkringar’s new solution harnesses Meniga’s data management platform as the foundation for providing its customers with access to real-time data on their spending behaviour, and helping them better understand and manage their finances.


Acting as a personal finance advisor and an easy-to-use tool for everyday banking, the solution consists of several features designed to make the user experience as interactive and immersive as possible, including:


  • Enhanced budgeting and financial planning capabilities
  • Categorised and enriched transactions, as well as savings goals and a full overview of transaction history
  • Extensive insights and reports offering a seamless overview of a customer’s financial life
  • Practical search capabilities for specific transactions


Länsförsäkringar’s new digital banking solution is available in Sweden via iOS and Android app stores.


Georg Ludviksson, CEO & co-founder of Meniga: “We are extremely excited about joining forces with Länsförsäkringar. Partnering with such a reputable bank will no doubt prove instrumental in further cementing our position as the go-to digital banking solutions provider in the Nordics. Having worked assiduously with Länsförsäkringar to create an outstanding and first-class personal finance management experience for their customers, we are also very pleased to have been able to assist them during a time when so many people are in need of support and looking to take control of their finances.”