Duena Blomstrom

Duena Blomstrom

At A Glance



Author, Keynote Speaker, Co-Founder of Emotional Banking and PeopleNotTech


London, Greater London, United Kingdom


Founder of the Emotional Banking™ Cultural Transformation Method and Author of “Emotional Banking – Fixing Culture; Leveraging FinTech and Transforming Retail Banks into Brands”

Keynote Speaker, Blogger, Previously named 2016 #LinkedInTopVoice FinTech, #FinServ25, #NextBank100, Top 10 CityAM Power Influencer, Top 3 most influential women in the City, ex CMO & Head of Sales for Meniga, exChief Growth Officer at Temenos’ Marketplace, Mentor, and Angel Investor.

Chairman and co-founder of FinWinners – a knowledge product company.

Duena is a FinTech specialist, a public speakers, the inventor of the Emotional Banking, EX and Money Moments™ concepts, an entrepreneur and an Angel Investor, a mentor for Startupbootcamp and Techstars, a blogger with cutting edge opinion style, and for the past 22 years has been in the Telco and Finance world on the strategy and consulting side, be it for sales or marketing.

With a background in Psychology as well as Business, Duena is on a crusade to teach corporations that Big-4-wooden-language is dangerous; she is passionate about getting FIs to think of the concept of “Emotional Banking” or how to stop thinking feature set and start thinking customer’s feelings; and she is interested in all things at the intersection of technology, innovation and behavioural science and a fervent proponent of changing culture to make experience design part of the organisations’ DNA.